SCOPE OF PRIVACY POLICY

This Privacy Policy describes how ALO, LLC (collectively, "ALO", "we", "our", or "us") collects, uses, and shares information about you when you use our website, any applications or digital platforms we may provide (including mobile applications), together with all products and services we may offer (collectively, the "Services").

This Privacy Policy also describes your and our legal rights and responsibilities with respect to information which identifies you or which could be used to identify you such as your name and contact details, or your user account information, which we call "personal information" in the text below.

APPLICABILITY OF ALO'S PRIVACY POLICY

This Privacy Policy, together with our Terms, governs your access to and use of our Services. This Privacy Policy applies to personal information that we collect from or about you through the methods described below.

In this Privacy Policy, "personal information" means any information that relates to an identified or reasonably identifiable natural person, or as otherwise defined under applicable law.

This Privacy Policy does not apply to websites that link to ALO's website or websites that may be accessed through the Services. We may provide links to other websites that contain information that we believe may be useful to you. If you access such a third party website through a link we provide, you will be subject to the privacy policy of the new site.

Acceptance of Privacy Policy

By using ALO's Services, including our website, you agree that you have read and understand this Privacy Policy.

INFORMATION WE COLLECT

We, and the vendors that perform services on our behalf, may collect, receive, and develop several different categories of personal information about you depending on the nature of your interactions with the Services. For example, we collect the following categories of personal information:

Identifiers/Contact Information

We may collect your name, postal address, postcode, telephone number, email address, social media handles, or other information that may be used to contact you. If you create an account, we also collect your username and password.

Purchase and Preference Information

We may collect your order and class history, such as what products, classes, or offerings you have purchased or browsed through our Services. We may also collect your product, shopping, style, and class preferences.

Payment Information

We may collect billing information, such as your account number, credit card number, expiration date, verification number, and billing address if you make a purchase.

Internet and Network Activity Information

We may collect your Internet Protocol ("IP") address when you access our Services. We also use tracking tools like cookies and pixels to passively collect information about how you interact with websites and online content, including over time and across different websites, applications, and devices.

Location Information

We may passively collect information about your geolocation when you access our Services. We also collect information about your coarse location using your IP address.

Demographic Information

We may collect demographic information, such as your age, date of birth, or gender.

Employment-related Information

If you apply for a job, we may collect information about your work experience and previous employment, your education history, your resume, your workplace skill sets and certifications, and salary expectations.

Visual/Audio Information

For example, we may record audio during customer service calls. We may also collect audio or visual information you post to our sites, like photos or videos.

Sensitive Information

We may collect information that may be considered sensitive personal information under certain laws. For example, we may collect information relating to your health, wellness, and/or physical activities. We may also collect the username and password for any account you create with us.

Information You Submit or Post

We may collect information you post to our sites, including information about your fitness goals, fitness history, workout preferences, and associated photos or videos. We may also collect feedback and any other information you provide when you contact us or sign up for our services.

Inferences

Using the other pieces of personal information collected about you, we draw inferences about you, reflecting what we believe to be your preferences, characteristics, predispositions, and attitudes.

SOURCES OF PERSONAL INFORMATION

We and the vendors that perform services on our behalf may collect the above categories of personal information from various sources:

Directly from You

We collect information directly from you when you use our Services, shop in our stores, attend our classes, call us on the phone, create an online account, sign up to receive our emails, participate in a giveaway, sweepstakes, contest, promotion or survey, communicate with us via third-party social media sites, request customer support, apply for a job or otherwise communicate with us.

From Your Devices

We use technical tracking tools that work behind the scenes, like browser cookies and pixels, to automatically collect information from and about you and your devices when you interact with our websites, our ads, and our emails.

From Third-party Service Providers

We may collect information about you from service providers we hire to work on our behalf, such as vendors that maintain our website, process payments, and send promotional emails on our behalf.

From Other Third Parties

We may collect or receive personal information from our business and marketing partners and social media platforms that give us information about you that they have collected either directly or indirectly from you.

We Combine Information about You

We combine personal information collected offline with information collected online. We combine personal information that we have collected across our subsidiaries' websites. We also combine personal information collected across devices, such as computers and mobile devices.

HOW WE USE YOUR PERSONAL INFORMATION

We may use your personal information to provide products and services and to support our business functions. For example, we may use this information for the following business and commercial purposes:

Provide, Improve, and Develop Services

• Provide the Services to you, including certain personalized services
• Providing your membership benefits, including by providing the classes you request
• Process and fulfill your order, including shipping products to you or others you designate
• Provide customer service
• Operate, protect, improve, and optimize the Services and the user experience
• Communicate with you and send you information by email, postal mail, telephone, text message, or other means
• Make your experience easier, more personalized, more enjoyable and more efficient
• Address problems with and improve our products, brands, services and technologies
• Allow you to use our in-store and online technologies
• Provide consistent, personalized services, including to personalize our advertising, marketing communications, shopping experiences and promotional offers
• Organize local community events, promotions and in-store experiences
• Facilitate your ability to share information to social media
• Administer and fulfill our contests and other promotions

Protect the Integrity of our Services

• Prevent, detect, mitigate and investigate fraud, security breaches and activities that are or potentially may be prohibited or illegal
• Conduct security investigations and risk assessments
• Verify or authenticate information
• Protect the rights, property, safety and security of ALO and our employees, customers and others
• Comply with our legal obligations
• Resolve any disputes with any of our users or shoppers and enforce our agreements with third parties

Provide, Personalize, Measure, and Improve Our Advertising and Marketing

• Send you promotional messages we believe may be of interest to you
• Personalize, measure, and improve our advertising
• Administer referral programs, rewards, surveys, sweepstakes, contests, or other promotional activities
• Conduct profiling on your characteristics and preferences to send you promotional messages that we think may be of interest to you

HOW WE SHARE YOUR PERSONAL INFORMATION

We share your personal information with the following categories of third parties:

• Brands: We may share personal information with our Color Image Apparel, Inc. family of brands (including ALO, ALO Wellness Club and Bella+Canvas)
• Third-Party Service Providers: We share your information with third-party service providers who manage our customer information and perform services on our behalf, such as hosting our e-commerce platform, fulfilling promotions, processing online payments, and sending communications
• Third Parties: We may share your personal information when we partner with another company to offer or provide products, services, contests, or promotions to our customers
• Social Sharing: We may share your personal information in connection with your social sharing activity
• Legal Requirements: We may share your personal information if necessary to comply with laws or regulations or in response to a valid subpoena, court order, or legal process
• Business Transfer: In the event of a sale or merger, our customers' personal information may be among the transferred business assets

HOW LONG WE RETAIN YOUR PERSONAL INFORMATION

We will store your personal information for as long as is necessary to achieve the purposes for which it was collected, whether that is to provide services to you, for our own legitimate interests, or to comply with our legal obligations.

When there no longer is a legal or business need for us to hold it, we will either delete it securely or in some cases irreversibly anonymize it. When we delete any information, it will be deleted from our active databases but may remain in our archives.

COOKIES

Our Services, online advertisements, and emails use first- and third-party "cookies," pixel tags, and other technologies to automatically collect information about you. A cookie is data sent to your Internet browser from a Web server and stored directly on your computer hard drive.

We use this information for various purposes, including to facilitate web page navigation, display information more effectively, personalize your online experience, understand how our websites are used, market our products and services, measure the success of our marketing campaigns, and for security purposes.

TEXT MESSAGE/SMS CONSENT AND OPT-OUT

We may send you text messages via an automated dialing system in a few instances. When placing certain orders, you must provide your phone number and may receive text message alerts containing shipping information.

If you choose to sign up for our marketing Text Messages, we may send you periodic messages about products we think you may be interested in or promotional offers. Your consent is voluntary and is not required to complete any purchase.

To opt out of receiving Text Messages, follow the opt-out instructions that will be sent to the SMS number used to contact you. Message and data rates will apply.

HOW WE PROTECT YOUR PERSONAL INFORMATION

Unfortunately, the transmission of information via the Internet or e-mail is not completely secure. Although we will do our best to protect personal information that you submit to us, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk.

To prevent unauthorized access, maintain data accuracy, and facilitate the correct use of personal information, we have put in place appropriate physical, technical, and operational measures to safeguard and secure the personal information we collect online.

CHILDREN

We do not knowingly contact or collect information from persons under the age of 16. The Services are not intended for use by anyone under the age of 16. If you are a parent or a legal guardian and think your child under 16 has provided us with personal information, you can email us at legal@aloyoga.com.

LOCATION OF YOUR PERSONAL INFORMATION

ALO is located in the United Kingdom and is subject to the applicable laws of the United Kingdom. We will store and process personal information we receive about you, as described in this Privacy Policy, in the UK.

We are involved in business activities in a variety of countries. For example, our e-commerce store is hosted on Shopify Inc., a Canadian company. Accordingly, Shopify may transmit your personal information outside of the country in which you are located.

You agree that ALO and those with whom we share your personal information may disclose, transfer, process, and store your personal information outside of your country of origin to our affiliates, sponsors and partners, and any other third-party service providers for the purposes described in this Privacy Policy.

YOUR OPT-OUT CHOICES

We work with third parties to manage our advertising on other websites. Our third-party advertising partners may use cookies or similar technologies on our website and other websites to provide you advertising based upon your browsing activities and interests.

If you do not want ALO to send you email or postal mail, you can choose not to provide your personal information to ALO. You may also manage, update and correct the information you provide as part of your online account by logging into your user account and clicking on the "Settings" hyperlink.

If you would prefer not to receive marketing emails sent by ALO, simply click on the "unsubscribe" link included at the bottom of any of those emails. If you opt out of receiving marketing emails, we may still send you other types of messages, such as purchase receipts or information about shipments.

YOUR RIGHTS OVER YOUR PERSONAL INFORMATION

UK Privacy Rights

If you are a resident in the United Kingdom, you have a number of rights in relation to your personal information:

If you want to exercise any of your rights, please contact our Chief Information Security Officer at legal@aloyoga.com.

When you contact us, we will respond as soon as possible and where possible within one month. If your request is more complicated, it may take longer to respond to you, but we will respond within three months of your request.

COMPLAINTS

If you have any complaints concerning ALO's processing of your personal information, please contact us at legal@aloyoga.com.

Customers in the United Kingdom can contact the Information Commissioner's Office by telephone at 0303 123 1113, or through the live chat service available on their website.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. When we make changes, we will post them here and update the "Last Updated" date at the top of this Privacy Policy. We encourage you to review this Privacy Policy periodically to stay informed about our privacy practices.